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Research papers

Making intelligence count

Ever-increasing resources are being devoted to learning about customers. What do they want how do they perceive us and our offer how do we match up against the competition? Attendant pressures mount on research specialists product brand and...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Sean A. Meehan
March 1, 1999
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Citation

Meehan, S. A. (1999a, March 01). Making intelligence count. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/making-intelligence-count