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Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertising-works
Nowak and Wilson (1971a, June 15). A continuing world-wide research programme. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-continuing-world-wide-research-programme