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Speetzen, R. (1994a, June 15). Share of mind or how to do media planning in saturated markets?. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/share-of-mind-or-how-to-do-media-planning-in-saturated-markets-
Gane and Twyman (1994a, June 15). Media research: From Jurassic Park to 2001+. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/media-research-from-jurassic-park-to-2001-
Byfield and Dodson (1994a, June 15). You can't sell to them if they are not there. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/you-can-t-sell-to-them-if-they-are-not-there
Appel, M. (1994a, June 15). Media research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/media-research