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Research papers

Breathing life into research data

Markets are becoming ever more competitive with new brands competing for consumers' share of mind and heart. Building a relationship with consumers is a challenge facing all organisations but particularly so in the case of Emergent Drinkers ...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Shirley Acreman, Louise Bahns
September 1, 1999
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Citation

Acreman and Bahns (1999a, September 01). Breathing life into research data. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/breathing-life-into-research-data