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Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument
de Vulpian, A. (1966a, June 01). Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action. ANA - ESOMAR. Retrieved September 26, 2024, from
Ebersold, W. (1963a, June 15). Continuing advertising research in Switzerland. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/continuing-advertising-research-in-switzerland
Broadbent, S. (1963a, June 15). Regularity of reading. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/regularity-of-reading