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, C. (1973a, December 03). Qualitative research report on TCP 'Tavern' commercial pre-test. ANA - ESOMAR. Retrieved August 02, 2024, from
https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test
, C. (1973a, October 03). Qualitative research on Dairy Box development. ANA - ESOMAR. Retrieved August 02, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-dairy-box-development
, C. (1973a, August 23). Fishburgers placement test. ANA - ESOMAR. Retrieved August 02, 2024, from
https://ana.esomar.org/documents/fishburgers-placement-test
, C. (1973a, April 09). Communications testing- New label designs. ANA - ESOMAR. Retrieved August 02, 2024, from
https://ana.esomar.org/documents/communications-testing--new-label-designs
, C. (1971a, August 01). Pre-testing of Maclemon press advertising . ANA - ESOMAR. Retrieved August 02, 2024, from
https://ana.esomar.org/documents/pre-testing-of-maclemon-press-advertising-
, C. (1970a, May 01). Pre-testing and commercials "Wake up your stomach". ANA - ESOMAR. Retrieved August 02, 2024, from
https://ana.esomar.org/documents/pre-testing-and-commercials-wake-up-your-stomach-