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Oglesby, S. (1995a, July 01). Spot-check. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/spot-check
Oglesby, S. (1992a, June 15). Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products. ANA - ESOMAR. Retrieved September 20, 2024, from