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Treiber and Needel (2000a, September 01). New ways to explore consumer point-of-purchase dynamics. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/new-ways-to-explore-consumer-point-of-purchase-dynamics
Wright and Needel (1996a, November 01). Extending our knowledge of consumers through virtual reality. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/extending-our-knowledge-of-consumers-through-virtual-reality
Needel, S. P. (1995a, January 01). Marrying marketing research and virtual reality. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/marrying-marketing-research-and-virtual-reality