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Gallup, G. (1957a, June 15). Activation . ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/activation-
Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences . ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-
Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences (French). ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-french-
Dodd and Turabian (1955a, June 15). The "steps-and-parts" model for polling . ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-steps--and-parts-model-for-polling-