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Research papers

Recruitment criteria of focus groups

To guide the decision of whether or not to recruit participants with previous experience in attending group discussions, we summarize data from experimental research carried out since 1987 in Spain. The effect of participants' previous experience and...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Amparo Pastor, Susana Rubio
September 1, 1996
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Citation

Pastor and Rubio (1996a, September 01). Recruitment criteria of focus groups . ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/recruitment-criteria-of-focus-groups-