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Research papers

From a survey of market needs to the designing of a total product (French)

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: P. Rapello, Jacques Chauvineau
June 15, 1976
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Citation

Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product (French). ANA - ESOMAR. Retrieved August 01, 2024, from


https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product-french-


Research papers

From a survey of market needs to the designing of a total product

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: P. Rapello, Jacques Chauvineau
June 15, 1976
×

Citation

Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product. ANA - ESOMAR. Retrieved August 01, 2024, from


https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product