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Segnit and Broadbent (1980a, June 15). Area tests and consumer surveys to measure advertising effectiveness . ANA - ESOMAR. Retrieved June 01, 2024, from
Broadbent and Segnit (1974a, September 01). Clustering by product usage. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/clustering-by-product-usage
Segnit and Broadbent (1970a, September 01). Area tests and consumer surveys to measure advertising effectiveness. ANA - ESOMAR. Retrieved June 01, 2024, from
Broadbent and Segnit (1967a, August 01). Integrated media research and systems. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/integrated-media-research-and-systems