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Research papers

Hopelessly devoted?

In this paper a new method of data analysis is presented for gaining insight into the degree of dedication among radio listeners to the various radio stations in the Netherlands. Radio data collected in the Continuous Radio Audience Survey 1 during...

Catalogue: Radio Research Symposium 1995
Authors: Henk Van Zurksum, Suzan Ekelenkamp
Company: GfK
July 1, 1995