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Research papers

Scent as rich communicator for brand identity

This presentation describes recent and current work on three Dutch business case studies in the field of sensory branding, scent marketing and scent research. Bearing in mind the specific nature and objectives (such as enhancement of brand...

Catalogue: Fragrance 2009: The Trends Mistral
Author: Tanja Deurloo
June 26, 2009
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Citation

Deurloo, T. (2009a, June 26). Scent as rich communicator for brand identity. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/scent-as-rich-communicator-for-brand-identity