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Hanby and Cooper (1990a, June 15). Essence of international brand values. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/essence-of-international-brand-values
Hanby, Coutt and Holmes (1989a, September 01). Global attack. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/global-attack