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Research papers

Proper use of qualitative and quantitative data in marketing research in the new technology age

The personalization of consumption is advancing because of the increase in single person households, which is due to the heightening maturation of consumption mind and individualistic orientation since the middle of the eighties. It has become...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Terue Ohashi
June 15, 1992
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Citation

Ohashi, T. (1992a, June 15). Proper use of qualitative and quantitative data in marketing research in the new technology age. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/proper-use-of-qualitative-and-quantitative-data-in-marketing-research-in-the-new-technology-age