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Liehr, T. (2002a, March 17). No successful CRM without MRC. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/no-successful-crm-without-mrc
Katz, Jacob and Simpson (2002a, March 17). Extracting MR samples from large CRM databases. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/extracting-mr-samples-from-large-crm-databases
Cooper and Baker (2002a, March 17). Market research . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/market-research--5850
El Emary, Tamang and Mathur (2002a, March 17). Accomplishing CRM goals. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/accomplishing-crm-goals