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Research papers

What customer information do category managers need?

Processing the right customer information is fundamental for category managers to become more market oriented. Information supply has to respect individual knowledge to support effective information processing and to avoid information overload. This...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Martin Einhorn, Randy Drenth, Thomas Rudolph
October 26, 2003
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Citation

Einhorn, Drenth and Rudolph (2003a, October 26). What customer information do category managers need? . ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/what-customer-information-do-category-managers-need-