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Joyce, T. (1964a, June 15). Setting targets in advertising research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/setting-targets-in-advertising-research
Downham and Joyce (1961a, June 15). An approach to measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/an-approach-to-measuring-advertising-effectiveness