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Research papers

Causes of advertising expenditure variations in Sweden 1975-1987

Advertising expenditure in traditional media has risen faster than inflation during the period of analysis, with the exception of 1980 and 1981. Surveys and analyses show that expenditure in direct mail and various forms of sales promotion were about...

Catalogue: ESOMAR Congress 1989
Author: Tomas Gröndal
September 1, 1989
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Citation

Gröndal, T. (1989a, September 01). Causes of advertising expenditure variations in Sweden 1975-1987. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/causes-of-advertising-expenditure-variations-in-sweden-1975-1987