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Cowling, A. B. (1971a, June 15). Consequences of applying the Fishbein model to advertising planning. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/consequences-of-applying-the-fishbein-model-to-advertising-planning
Tuck, M. (1971a, June 15). Practical frameworks for advertising and research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/practical-frameworks-for-advertising-and-research