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Gröndal, T. (1989a, September 01). Causes of advertising expenditure variations in Sweden 1975-1987. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/causes-of-advertising-expenditure-variations-in-sweden-1975-1987
Hayes, P. J. (1985a, February 27). Competitive advertising effectiveness . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/competitive-advertising-effectiveness-
De Cagny and Quéroix (1981a, August 01). TV viewing survey and forecast. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tv-viewing-survey-and-forecast
Quéroix and De Cagny (1981a, August 01). TV viewing survey and forecast (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tv-viewing-survey-and-forecast-french-
Smith, A. (1981a, June 15). Tracking the shampoo market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tracking-the-shampoo-market
Juchems, A. (1980a, September 01). Advertising expenditure- advertising effect. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-expenditure--advertising-effect
Juchems, A. (1980a, September 01). Advertising expenditure- advertising effect (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-expenditure--advertising-effect-german-
Twyman, T. (1980a, June 15). Are long-term effects possible or measurable? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/are-long-term-effects-possible-or-measurable-
Sampson, P. (1980a, June 15). The evaluation of below-the-line activity by ad hoc field research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research-