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Research papers

Looking closely at the young Asian middle class

As China enters the WTO, the range of brands and products offered to consumers will increase to match Asian standards. Therefore, China's growing domestic market will increasingly become a main reference point for marketing trends in Asia, together...

Catalogue: Asia Pacific 2002
Authors: Michel Ladet, Ung Song
Company: RISC International (Europe) SA
December 1, 2002
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Citation

Ladet and Song (2002a, December 01). Looking closely at the young Asian middle class . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/looking-closely-at-the-young-asian-middle-class-