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Research reports

Research report towards a general model of ice cream consumption

This report sets out a wide-ranging model of Ice Creampurchase and consumption. It is a preliminary model,intended to act as a source of ideas to facilitate planning.It is expected that it will be developed through furtherresearch in the future.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Research report towards a general model of ice cream consumption. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/research-report-towards-a-general-model-of-ice-cream-consumption


Research reports

Qualitative research on 'little things' pea advertising

This research was undertaken on 'Little Things'(prior to TV exposure) and 'Paper Flower' (afterTV exposure) in order to provide some guidance onfuture advertising expressions of the campaign. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on 'little things' pea advertising . ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-little-things-pea-advertising-


Research reports

Qualitative research on Pillsbury meal-maker

At the present time, Pillsbury has launched MealMaker in Southern and Midlands as a packet containingpackets of rice and dehydrated sauce for which the consumer provides meat. The research was required to assess the significance of 'Serves 2'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
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Citation

, C. (1973a, December 01). Qualitative research on Pillsbury meal-maker. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-pillsbury-meal-maker


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/freeze-dried-mushrooms


Research reports

Qualitative research on the role of peas

The research was undertaken to provide a new and freshlook at what Peas in their various forms mean to housewives. It was geared to indicate especially the ways of communicating to housewives toincrease their consumption of Birds EyePeas.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1973
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Citation

, C. (1973a, November 23). Qualitative research on the role of peas. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-role-of-peas


Research reports

Toffee Crisp commercial research

The general purpose of this research was to obtainconsumer reactions to four new 15-second commercialsfor Toffee Crisp: 'China Shop', 'Skeleton', 'Chandelier', 'Chimney' The commercials portrayed situations in which the 'crunching effect' of eating a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 12, 1973
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Citation

, C. (1973a, November 12). Toffee Crisp commercial research. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/toffee-crisp-commercial-research


Research reports

Qualitative research on attitudes towards mints

This research was undertaken to investigateconsumers' attitudes towards Mints. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973
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Citation

, C. (1973a, November 03). Qualitative research on attitudes towards mints. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-towards-mints


Research reports

The Stork challange

The research was required: 1. To examine any changes in reactions to the StorkChallenge in the light of changes in the Margarine/Butter market since the Schlackman research of 1970;2. To examine two possible developments of Storkadvertising; one...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). The Stork challange. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-stork-challange


Research reports

Ribena range extension

Consideration is now being given to extensions of theRibena "concept" into other fruit- flavours, with a viewto increasing Ribena sales, i.e . not simply as an alternative to Ribena.The concept, in this case, involves both the ideas of goodnessand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 8, 1973
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Citation

, C. (1973a, October 08). Ribena range extension. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/ribena-range-extension