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Banerji, V. (2008a, November 20). Do we need pragmatic polymaths to boost the qualitative research industry?. ANA - ESOMAR. Retrieved September 26, 2024, from
Grogan and Banerji (2006a, May 10). Harnessing consumer insight to drive innovation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/harnessing-consumer-insight-to-drive-innovation