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Research papers

The contribution of qualitative audience research for programming and market segmentation

"Radio NRW" is the biggest private radio station in Germany. It is broadcasted in the state of Northrhine-Westfalia (NRW) and thus it is competing against some of the public programmes, that have a huge competitive potential. It is therefore vital to...

Catalogue: Radio Research Symposium 1995
Author: Werner Schurmanns
July 1, 1995
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Citation

Schurmanns, W. (1995a, July 01). The contribution of qualitative audience research for programming and market segmentation. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-audience-research-for-programming-and-market-segmentation