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Research papers

From today's brands to tomorrow's icons

The authors share their experience in successfully implementing an on-going consumer interface program with young consumers for identifying trends in their behaviour in the complex market of Saudi Arabia, paving the way for marketers to transform...

Catalogue: ESOMAR Conference On Age 2005
Authors: Vidya Rayappa, Wiam Hasanain
Companies: KANTAR TNS Malaysia, Unilever
January 30, 2005
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Citation

Rayappa and Hasanain (2005a, January 30). From today's brands to tomorrow's icons. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/from-today-s-brands-to-tomorrow-s-icons