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Research papers

Development and implementation of the commercial performance audit

For their eventual performance, many organisations rely hugely on the way in which client contact takes shape, i.e. on the shop floor, with a crucial role for the shop floor employee.Does the shop floor employee seize every opportunity to offer...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Wilfred Kik, Leo van Doorn
September 19, 2004
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Citation

Kik and van Doorn (2004a, September 19). Development and implementation of the commercial performance audit. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/development-and-implementation-of-the-commercial-performance-audit


Research papers

Development and implementation of the commercial performance audit

For their eventual performance, many organisations rely hugely on the way in which client contact takes shape, i.e. on the shop floor, with a crucial role for the shop floor employee.Does the shop floor employee seize every opportunity to offer...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Wilfred Kik, Leo van Doorn
September 19, 2004
×

Citation

Kik and van Doorn (2004a, September 19). Development and implementation of the commercial performance audit. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/development-and-implementation-of-the-commercial-performance-audit-6437