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Research papers

Increasing revenues in furniture sales by increasing customer retention

From a business point of view, Germany is made up of about 35 million households. These people purchase lots of food, cars, gelly babies, mountain bikes etc. And they buy lots of furniture to the value of more than 40 thousand million marks a year....

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Wolfgang Dittrich
Company: Burke, Inc.
June 15, 1995
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Citation

Dittrich, W. (1995a, June 15). Increasing revenues in furniture sales by increasing customer retention. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/increasing-revenues-in-furniture-sales-by-increasing-customer-retention