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Neumann, T. (1991a, June 15). What advertisers expect from TV audience research and what they actually get. ANA - ESOMAR. Retrieved September 23, 2024, from
Harper, T. (1991a, June 15). TV viewing in a multichannel environment. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/tv-viewing-in-a-multichannel-environment