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Videos

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data


Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016
×

Citation

Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645


Research papers

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
May 19, 2016
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Citation

Shekar, P. (2016a, May 19). Stay AGILE or?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/stay-agile-or-


Research papers

A mobile discovery to reveal the passions of Chinese youth

ABInBev China commissioned MobileMeasure (MM) Consulting to understand the new age connected youth and their passions. They wanted to discover the existing and emerging target market segments in China and identify their interests, passions and...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Navin Williams, Muthu Kathiresan
May 19, 2016
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Citation

Williams and Kathiresan (2016a, May 19). A mobile discovery to reveal the passions of Chinese youth. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/a-mobile-discovery-to-reveal-the-passions-of-chinese-youth