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Research papers

Less facts, more fiction: Expanding research's mind

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research's purity and rigour, we are able to hike up its...

Catalogue: Congress 2013: Think Big
Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon
September 26, 2013
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Citation

Tomasevic, Lonergan and Ebdon (2013a, September 26). Less facts, more fiction: Expanding research's mind. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/less-facts-more-fiction-expanding-research-s-mind-8066


Research papers

The karmic circle

What do you do if you are a leader who wakes up one day and sees that the world has changed? Brick and mortar brands across developing markets are waking up to this reality. Some are falling by the way while others reinvent themselves. This paper...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Kalyan Karmakar, Prakash Dadlani, Ira Jhangiani
Company: KANTAR TNS Malaysia
March 20, 2011
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Citation

Karmakar, Dadlani and Jhangiani (2011a, March 20). The karmic circle. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/the-karmic-circle


Research papers

Is there a future for 'real' qualitative market research interviewing in the digital age?

Qualitative market research interviewing (qMRi) used to be about exploring respondents' innermost feelings in the framework of Freudian psychology. More recently qMRi has become more of a process and less of a craft. We tend now to ask people for...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Neil McPhee
September 15, 2010
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Citation

McPhee, N. (2010a, September 15). Is there a future for 'real' qualitative market research interviewing in the digital age?. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/is-there-a-future-for-real-qualitative-market-research-interviewing-in-the-digital-age-