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Research papers

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?
Authors: David Bunker, Kevin Cowan, Lisa Edgar
September 10, 2014
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Citation

Bunker, Cowan and Edgar (2014a, September 10). Dancing 'til we drop: global ageing but not as we know it . ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/dancing-til-we-drop-global-ageing-but-not-as-we-know-it-