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Videos

Leadership imperative

Latin America is economically thriving, however, the region misses a conceptual framework to organize business in the new economy. With a consumer confidence crisis eroding institutions and, and the exclusion of income from an emerging middle class...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Fernando Moiguer, Lorena Cura, Magdalena Iocco, José Orlando
Company: Compañia de Negocios Moiguer
June 15, 2014
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Citation

Moiguer, Cura, Iocco and Orlando (2014a, June 15). Leadership imperative. ANA - ESOMAR. Retrieved August 09, 2024, from


https://ana.esomar.org/documents/leadership-imperative


Videos

Knorr

Originally formed in 1838, Knorr has become one of the largest global food brands, offering a wide range of products. In 2011, Knorr’s Canadian business was experiencing severe headwinds. Indeed, total Mastebrand sales contracted 10%, with...

Catalogue: Congress 2013: Think Big
Authors: Joseph Chen, Steve Olsen
June 15, 2013
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Citation

Chen and Olsen (2013a, June 15). Knorr. ANA - ESOMAR. Retrieved August 09, 2024, from


https://ana.esomar.org/documents/knorr


Videos

Using digital and mobile data tools in the mobile consumer’s research

In an industry including mobile technology, using traditional research methods for capturing consumer behaviour and insights (even those relatively new such as online qualitative and quantitative studies) is not enough nowadays. Nokia is trying to...

Catalogue: CEE Research Forum 2014: East Connection
Author: Daria Zenkovich
June 15, 2013
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Citation

Zenkovich, D. (2013a, June 15). Using digital and mobile data tools in the mobile consumer’s research. ANA - ESOMAR. Retrieved August 09, 2024, from


https://ana.esomar.org/documents/using-digital-and-mobile-data-tools-in-the-mobile-consumer-s-research


Videos

Liquid and linked thinking

Keynote speaker: Galya Frayman Molinas, President Turkey, Caucasus & Central Asia, The Coca-Cola Company, Turkey.

Catalogue: Congress 2013: Think Big
Author: Galya Frayman Molinas
Company: The Coca-Cola Company
June 15, 2013
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Citation

Frayman Molinas, G. (2013a, June 15). Liquid and linked thinking. ANA - ESOMAR. Retrieved August 09, 2024, from


https://ana.esomar.org/documents/liquid-and-linked-thinking


Videos

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Erkan Balkan, Joeri Van den Bergh, Tom De Ruyck
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Balkan, Van den Bergh and De Ruyck (2013a, June 15). Think big and connect to the Max. ANA - ESOMAR. Retrieved August 09, 2024, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max


Videos

What do you do when your world is turned upside-down?

A company marketed a product which had the highest volume of scripts in the Canadian prescription market for years, dominating its category. With post publication of safety concerns, promotion of the drug was discontinued for several years. With...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
June 15, 2013
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Citation

Faigelman and Bauer (2013a, June 15). What do you do when your world is turned upside-down?. ANA - ESOMAR. Retrieved August 09, 2024, from


https://ana.esomar.org/documents/what-do-you-do-when-your-world-is-turned-upside-down-