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Research reports

Psycho-synectic research into the potential for impregnated tissues

The general purpose of this research was twofold:Firstly, to generate with consumers asmany products lead as possible which arein one way or another related to ImpregnatedTissues.Secondly, to indicate at a preliminary levelwhich of those...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Psycho-synectic research into the potential for impregnated tissues . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/psycho-synectic-research-into-the-potential-for-impregnated-tissues-


Research reports

Home Charm awareness survey

The research was required amongst married or engaged menin the Manchester area to establish the extent of awarenessof the name Home Charm and to identify the extent to whichthe name was associated with paint furniture or homedecorating shops.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1974
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Citation

, C. (1974a, June 23). Home Charm awareness survey. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/home-charm-awareness-survey


Research reports

Psycho-synectic research into Weedkillers

Out of the total population of Weedkiller buyers (defined ashouseholders with garden/drive areas) only 30-40% actuallybuy Weedkillers. Accordingly 60% or more of property ownerspave a maintenance problem for which Weedkillers shouldlogically offer an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1974
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Citation

, C. (1974a, June 14). Psycho-synectic research into Weedkillers. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/psycho-synectic-research-into-weedkillers


Research reports

Low calorie dessert mix concept research

Beecham Foods are considering several concepts in thepowdered desserts area as this area of the dessert markethas been experiencing rapid growth. The researchdescribed in this report was concerned with the conceptof a low calorie powdered...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 5, 1974
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Citation

, C. (1974a, June 05). Low calorie dessert mix concept research. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/low-calorie-dessert-mix-concept-research


Research reports

Qualitative research on economy peas packaging

Previous concept research had confirmed beliefs thatcheaper peas from Birds Eye were appealing. Of theimpressions researched, 'Economy Peas ' appeared toattract ' Switchers' whilst having minimal appeal to'Loyalists' , and also had clarity of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative research on economy peas packaging. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-economy-peas-packaging


Research reports

Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems

The research was required into the relative acceptability ofthe Bissell and Shamporal Carpet Shampooer hiring systemswith especial emphasis on the perceived strengths (andpotential strengths) of the Bissell system.Group discussions were felt to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/qualitative-analysis-of-bissell-and-shamporal-carpet-shampooer-hiring-systems-


Research reports

Qualitative research on new and revised Manikin packs

Several new and revised Manikin pack designs had beendeveloped. The objectives of this research were to evaluate inqualitative terms the appeal of these packs compared tothe existing pack (and the 'cloud motif' variant). About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative research on new and revised Manikin packs. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-and-revised-manikin-packs


Research reports

Report on Grecian 2000 self-completion questionnaire

This report contains the results of the computer analysisrun on all the returned Grecian 2000 self-completionquestionnaires which were sent out on the 9th April 1974. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Report on Grecian 2000 self-completion questionnaire. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/report-on-grecian-2000-self-completion-questionnaire


Research reports

Qualitative research on new product development for Kraft under the Cracker Barrel name

The research was required to identify possible new productconcepts for kraft under the Cracker Barrel name. The objectives of the research were to identify the'properties' of the Cracker Barrel name in order to ascertain:1. What the 'properties' of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative research on new product development for Kraft under the Cracker Barrel name. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-for-kraft-under-the-cracker-barrel-name