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Research papers

Extracting consumer insights from search engine queries

We can learn from people’s search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Nicolas Chollet, Benjamin Saulnier
Company: KOS Research
June 17, 2014
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Citation

Oettgen, Chollet and Saulnier (2014a, June 17). Extracting consumer insights from search engine queries. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/extracting-consumer-insights-from-search-engine-queries-8311


Videos

Extracting consumer insights from search engine queries

We can learn from people's search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or brands....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Benjamin Saulnier, Nicolas Chollet
Company: KOS Research
June 15, 2014
×

Citation

Oettgen, Saulnier and Chollet (2014a, June 15). Extracting consumer insights from search engine queries. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/extracting-consumer-insights-from-search-engine-queries


Videos

Smartphone penetration and technology adoption in global comparison

From a global perspective online penetration rates vary significantly. However, due to the increase in penetration of connected devices (especially smartphones and tablets) all countries globally have seen a strong uplift in online access over the...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Ingo Knuth, Thomas Park
June 15, 2014
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Citation

Knuth and Park (2014a, June 15). Smartphone penetration and technology adoption in global comparison. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/smartphone-penetration-and-technology-adoption-in-global-comparison