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Moorthy and Tripathi (1998a, October 20). Using consumer panels in media research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/using-consumer-panels-in-media-research
Solomon, D. (1998a, October 20). Does clutter degrade the media environment?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/does-clutter-degrade-the-media-environment--5371
Donius and von Gonten (1998a, June 15). Effectiveness of television advertising exposure for packaged goods brands. ANA - ESOMAR. Retrieved September 26, 2024, from
Tenbusch, A. (1998a, June 15). The brand choice and quantity model . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-brand-choice-and-quantity-model-
van Meurs, L. (1998a, June 15). When every second counts . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/when-every-second-counts-
Brennecke, S. (1997a, June 15). Effective radio advertising . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/effective-radio-advertising-
Wildner and Kindelmann (1997a, February 01). Tv advertising effectiveness . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tv-advertising-effectiveness-
Grønholdt, L. (1996a, November 11). Advertising effect modelling. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-effect-modelling
Donius and von Gonten (1996a, November 11). Advertising exposure and advertising effects. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-exposure-and-advertising-effects