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Patchen and Webb (2003a, June 16). A full year of audience research with PPM. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/a-full-year-of-audience-research-with-ppm
Poesmans and Vancraeynest (2003a, June 16). Measuring brand equity of radio stations in order to predict future listening behaviour. ANA - ESOMAR. Retrieved June 14, 2024, from
Rogerson, D. (2003a, June 16). Programming and marketing in a PPM world. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/programming-and-marketing-in-a-ppm-world