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Lowe-Watson, D. (1971a, June 15). The contribution of research to the planning, budgeting and evaluation of below-the-line activity . ANA - ESOMAR. Retrieved September 26, 2024, from
Rusby, P. A. (1971a, June 15). Some problems in multi-country advertising research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/some-problems-in-multi-country-advertising-research
Aucamp, J. (1966a, June 01). Co-operation between creative and market research groups in developing campaigns . ANA - ESOMAR. Retrieved September 26, 2024, from
Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-research-french-
Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-research-89