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Research papers

Internationalisation of qualitative research

This paper reports on a series of projects conducted in Europe, the U.S, the Middle and Far East, designed to explore the practicalities and benefits of standardising International Qualitative research. The problems facing standardisation of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1990
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Citation

Cooper, P. (1990a, September 01). Internationalisation of qualitative research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/internationalisation-of-qualitative-research


Research papers

Brand valuation

In this paper we examine the alternative methods possible for valuing brands, their advantages and disadvantages. We conclude that as brands are essentially marketing properties and owe their success to the skill with which they are nurtured and...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Tom Blackett
September 1, 1990
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Citation

Blackett, T. (1990a, September 01). Brand valuation. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brand-valuation