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, C. (1970a, May 01). Pre-testing and commercials "Wake up your stomach". ANA - ESOMAR. Retrieved June 23, 2024, from
https://ana.esomar.org/documents/pre-testing-and-commercials-wake-up-your-stomach-
, C. (1970a, May 01). Qualitative research on detergents. ANA - ESOMAR. Retrieved June 23, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-detergents
Serraf, G. (1967a, August 01). The position of motivational research. ANA - ESOMAR. Retrieved June 23, 2024, from
https://ana.esomar.org/documents/the-position-of-motivational-research
Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved June 23, 2024, from
https://ana.esomar.org/documents/testing-new-product-ideas
King, S. (1966a, August 01). How useful is proposition testing?. ANA - ESOMAR. Retrieved June 23, 2024, from
https://ana.esomar.org/documents/how-useful-is-proposition-testing-