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Tuck and Harvey (1971a, June 15). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand-
Heald, G. (1971a, June 15). The use of covariance analysis as a means of analysing the price-setting policy for a company's product. ANA - ESOMAR. Retrieved September 22, 2024, from