Resources Library by ANA

The television audience examined

People use television in different ways and for different reasons. The variable use of television makes audience measurement challenging. The principles of measurement dictate that subjects which have a particular property should be included in a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Maura Clancey

May 1, 1994

TV audience measurement

The paper discusses the needs of the advertisers from media research in the dramatically changed TV environment many expect to happen already in the next few years. The key change of the TV medium will be fragmentation caused by a multi-channel...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Thomas Neumann

May 1, 1994

UK radio

This paper begins by describing the development and methodology of RAJAR - the UK's first jointly agreed audience research system for radio, setting this in the context of the structure and needs of the two broadcast sectors - BBC and commercial. It...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Roger Gane

May 1, 1994

The program content dimensions of the technology-involved consumer

We undertook an extensive analysis of 1993 MRI Doublebase data to establish and define the factors which best describe the program content dimensions of the technology-involved consumer. This is a target group which we tend to refer to as...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Craig T. Gugel

May 1, 1994

American public television in the 500 channel environment: A discussion of current research

Everyday, it seems, we hear new prognostications about what the information super highway, the 500 channel environment and interactive digital compressed optical fiber portend for the future of broadcasting. American Public Television went through a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: David J. Leroy, Barbara I. Gordon, Patricia A. Harris

May 1, 1994

Exploding the myth of the middle-aged market

In the last few years, the natural evolution of the post World War II "Baby Boom" generation has accounted for the explosion of the 25-54 and 35-64 key media age buying groups in the United States. This significant shifting of the "epicenter" of mass...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Thomas F. Delaney

May 1, 1994

Measuring the effectiveness of twin commercials as a way of standing out amidst the clutter

Twin Commercials are rapidly becoming popular in the Netherlands as a way of coping with clutter. A theoretical framework justifying the use of Twin Commercials hardly exists. What is really needed is research into the effect of repetition within...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: John H. Faasse

May 1, 1994

Phasing in a new rating methodology

In February 1992 Nielsen Media Research announced a change in the existing People Meter methodology: specialists (called People Meter Representatives, or PMRs) were to be added to the field force to provide intensified training in the use of the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Barry Cook

Company: Nielsen

May 1, 1994

Who is really watching the commercials?

TV research does not measure peoples' actual contact with advertisements but rather the "opportunity to see" commercials. This paper addresses this issue and looks at various factors which may affect the chances of an opportunity actually being...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Phil Gullen

May 1, 1994