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Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-
King, S. (1966a, August 01). How useful is proposition testing?. ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/how-useful-is-proposition-testing-