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Research papers

Nothing else matters

Clients love qualitative researchers for one very strong reason. Underneath the sheen of being complex data guzzlers, we love simplicity. For all the emphasis on big data and the complicated web of sales, share, customer satisfaction data; someone...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Madhumita Chakraborty
November 18, 2015
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Citation

Chakraborty, M. (2015a, November 18). Nothing else matters. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/nothing-else-matters


Research papers

Is technology eating qualitative research?

This paper examines the phenomena of digital disruption on qualitative research businesses, specifically the impact of technology on top line growth, and how qualitative businesses have coped with this. We will test the hypothesis that the impact of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ellen Baron, Ben White
Company: Ruby Cha Cha
November 18, 2015
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Citation

Baron and White (2015a, November 18). Is technology eating qualitative research?. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/is-technology-eating-qualitative-research-


Research papers

The future fan

A colourful and thought provoking study on why people become fans, and the social and cultural currency to be gained from fandom, 'The Future Fan' project maps three stages in the evolution of the music fan. From niche interest treated with suspicion...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Gemma Proctor, Andy Crysell
Company: Twitter
November 18, 2015
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Citation

Proctor and Crysell (2015a, November 18). The future fan. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-future-fan


Research papers

Towards 20/20 vision

Quality of research analysis has always been dependent on the individual researcher's ability to see clearly without distortion, and discern shades of difference in what they see/ perceive. This ability is particularly critical today, when data is...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 18, 2015
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Citation

Prasad, S. (2015a, November 18). Towards 20/20 vision. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/towards-20-20-vision


Research papers

Like, share & retweet

In 2014, Shell commissioned BAMM to conduct exploratory research to understand the complex interplay between the environment, customers and staff of Shell stations across the globe.BAMM carried out research in 4 key markets, employing a combination...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ed Garey, James Johnstone
Company: BAMM Ltd.
November 18, 2015
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Citation

Garey and Johnstone (2015a, November 18). Like, share & retweet. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/like-share-retweet