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Research papers

Beyond benchmarking

How can scores from a concept tested in Germany be reliably compared with those from the same concept tested in China? Measured and true concept scores can widely vary between countries due to e.g. cultural response behavior, response styles, time...

Catalogue: Innovate 2008
Authors: Filip De Boeck, Kristof De Wulf, Annelies Verhaeghe
Company: InSites Consulting
June 16, 2008
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Citation

De Boeck, De Wulf and Verhaeghe (2008a, June 16). Beyond benchmarking. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/beyond-benchmarking