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McCoy, G. (2020a, September 17). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans
McCoy, G. (2020a, June 18). Focus group fails: How to save the humans (and the brands). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/focus-group-fails-how-to-save-the-humans-and-the-brands-