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Guillen, Galdames and del Canto (1999a, June 15). Evaluation of advertising efficiency and effectiveness. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/evaluation-of-advertising-efficiency-and-effectiveness
Guillen, del Canto and Galdames (1999a, June 15). Evaluation of advertising efficiency and effectiveness (Spanish). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/evaluation-of-advertising-efficiency-and-effectiveness-spanish-
Hawa, R. (1994a, January 01). Research contribution to brand positioning . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/research-contribution-to-brand-positioning-