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Research papers

Effective advertising

This paper looks at some of the determinants of effective and ineffective advertising providing examples of the characteristics of both types of ads. It then goes on to show that patterns of response are not determined by the category advertised or...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Michael F. Cramphorn, Jesus Caldeiro
Company: Add+Impact International
June 15, 1999
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Citation

Cramphorn and Caldeiro (1999a, June 15). Effective advertising. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/effective-advertising


Research papers

Effective advertising (Spanish)

This paper looks at some of the determinants of effective and ineffective advertising providing examples of the characteristics of both types of ads. It then goes on to show that patterns of response are not determined by the category advertised or...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Michael F. Cramphorn, Jesus Caldeiro
Company: Add+Impact International
June 15, 1999
×

Citation

Cramphorn and Caldeiro (1999a, June 15). Effective advertising (Spanish). ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/effective-advertising-spanish-


Research papers

Through the eyes of children

This paper describes findings and practical applications of a 1998 quantitative study conducted in six countries including Argentina Brazil and Mexico by Nickelodeon Just Kid Inc. and Research International. The study was designed to provide...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Bruce Friend, Mark Stapylton-Smith
Company: Viacom International Media Networks
June 15, 1999
×

Citation

Friend and Stapylton-Smith (1999a, June 15). Through the eyes of children. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/through-the-eyes-of-children