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Research papers

The dilemma of brand identity in Latin America (Spanish)

The hypothesis of this paper is that consumer's attitudes and behaviors toward global and local brands are integrated into the same dynamic process that gives origin to acceptance and rejection of globalization as an economic, technological, social...

Catalogue: Latin America 2003
Author: Nora D'Alessio
May 4, 2003
×

Citation

D'Alessio, N. (2003a, May 04). The dilemma of brand identity in Latin America (Spanish). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-dilemma-of-brand-identity-in-latin-america-spanish-


Research papers

The dilemma of brand identity in Latin America

The hypothesis of this paper is that consumer's attitudes and behaviors toward global and local brands are integrated into the same dynamic process that gives origin to acceptance and rejection of globalization as an economic, technological, social...

Catalogue: Latin America 2003
Author: Nora D'Alessio
May 4, 2003
×

Citation

D'Alessio, N. (2003a, May 04). The dilemma of brand identity in Latin America . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-dilemma-of-brand-identity-in-latin-america-